These common questions about web accessibility and their short answers are taken from Indi Young’s book Mental Models: Aligning Design Strategy with Human Behavior. You can find longer answers to each in your copy of the book, either printed or digital version. –Camille Sobalvarro, Senior Director, Web Marketing & Communications, Sybase Inc. Indi’s book provides a systematic and invaluable means for applying mental models having used her method on many large projects, I’m a true believer. Mental models reveal all those things that should be obvious during the design process, but so often come back to haunt you later. –Simon Parker, Global Process Manager, Front End of Innovation, Dow Corning Corporation Indi has eloquently captured the essence of Mental Models and offers her unrivaled experience to everyone. So too for this indispensable book-it offers both a high level overview of the value of Mental Models for executives and leaders, as well as a detailed step-by-step guide to the technique for practitioners. –Richard Buchanan, Professor of Design, School of Design, Carnegie Mellon UniversityĪt Dow Corning, Mental Models offer understanding at many levels-from a high level overview of customers’ generic unmet needs, to providing a detailed examination of the atomic tasks that they carry out as part of their jobs. It is a book that designers and students, alike, will find useful. Developed over the course of more than ten years, Indi Young’s common sense approach focuses on user behavior, diagrammatic representations, and the participation of all stakeholders in collaborative discovery.
Mental Models offers a practical set of techniques for task analysis in the early stage of design thinking and strategic design planning.
–Ray Valdes, Research Director, Web Services, Gartner Inc.
The book is chock-full of practical advice derived from real-world development projects, but doesn’t lose sight of the broad conceptual underpinnings. Indi Young’s new book is a welcome addition, covering an aspect of the design process that is extremely important but often neglected. (This was before any UX programs existed!) You can follow her on Twitter access many resources on Medium and here on her website, including articles, podcasts, and presentations. She got her degree in Computer Science from Cal Poly San Luis Obispo, started her masters in Computer science at CSU Fort Collins, then quit because she wanted to push interaction design forward.
#Young models software
She began her career as a software engineer, moved into interaction design, worked with early tablets, and in 2001 was a founding partner of Adaptive Path, the pioneering UX agency responsible for knowledge sharing via many channels.
#Young models series
She runs a series of advanced online training about listening skills, synthesis, creating mental model diagrams & thinking-style segments, and the importance of pushing the boundaries of your perspective. She has spoken at many 40+ conferences globally. Her second book, Practical Empathy, was released in 2015, and she narrated it for Audible in 2016. In 2008, her book Mental Models, introducing the problem space research method, was published. When paired with big data trends, solution space research, design thinking, JTBD, and agile methods, her mental model diagrams, opportunity maps, and thinking-style segments let you organize and activate better support for far many more people. Indi Young is a freelance researcher who coaches, writes, and speaks about inclusive software strategy, bringing depth and breadth of knowledge about people’s purposes via the painstaking detail of listening sessions and synthesis.
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